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A Content Marketing Funnel Explained

A content marketing funnel, mouse click on morphomics.science, can let potential customers learn more about your brand, discover solutions to their problems, and feel confident about buying from you. Content is better suited to every stage of the funnel.

Checklists, videos, and infographics are effective in drawing attention, generating leads and keeping readers interested. Gated content, like guides and templates, also is effective at this point.

Awareness

At this stage, consumers are aware of the existence of your brand and the services you offer. This is the stage where content is designed to educate and inform prospects about the issues your solution addresses and also the differences from competitors.

Consider the keywords that your target audience is using to search online. You can use keyword research to determine the terms your customers use when they search online. This will help you determine if your product or service is required. This information can be used to create an editorial calendar and figure out which content pieces will target those terms.

Creating content for this stage of the funnel will help you build brand loyalty among your customers. If your customers are more informed about your brand, they will trust you more in your ability solve their issues. This translates into greater conversion rates, be it subscriptions to newsletters, purchases or clickthroughs to your site.

A well-planned content strategy can aid in closing the gap between conversion and purchase at this stage. If, for instance, you observe that the majority of your content is targeted at increasing awareness, but nothing influences customers to make a purchase decision, then you can increase the amount you spend on ads that target middle-funnel keywords.

Another method to increase your bottom-of-the-funnel conversion is to use social media. Social media platforms such as Twitter and Facebook allow you to interact directly with your customers, providing you the content marketing opportunity to show off your customer service. This could include anything from retweeting positive reviews to promoting special offers.

You can also use content that already exists to guide buyers through the funnel, such as blog posts or case studies. For instance, if write a blog post on why your product is better than the competition's then you can post it on social media and encourage readers to sign up to your email list for more information. You can also encourage conversions in this stage by asking users to include your name on their social media posts once they've used your product. This will motivate others to do the same and spread the word about your company.

Consideration

A good content marketing strategy includes the use of a variety of types of content to capture consumers at every stage of the funnel. Brand awareness campaigns, for instance could include ad copy as well as blog posts and infographics addressing the most common issues and objections. These pieces of content can be distributed via email and social media platforms to increase organic traffic.

As consumers move through the consideration phase, they begin looking for specific features in a product that will help them make the purchase decision. This is the perfect time to make use of FAQ pages. Use tools for keyword research such as Ubersuggest or search for popular hashtags for your industry to find questions that your audience is asking. Then, craft answers to these questions and place them in your content funnel map.

At this point it is essential to present a clear value proposition that shows potential customers the way your product or service will solve their issue and make them more money. The content marketing trends should also highlight your brand's uniqueness compared to the competition.

This is an easy step to evaluate because the customer is making a decision to buy. To determine whether you're getting it completed, check out metrics such as conversion rate, number of payments and click-through rates.

As consumers reach the advocacy stage your brand becomes more and more important to them. They will share your content with friends because they feel so passionate about it. This is an extremely effective way to grow your audience. You'll need to create content that is inspiring people to share it, instead of simply focusing on engagement metrics. Use Sprout Social, for example to track social shares as a result of your content marketing efforts. This will give you a much more precise picture of your influence.

Decision Making

At the decision stage, people are looking for documents that support the purchase and explains how to use the product. At this point they want to make certain that the product will solve their problem and justify the investment. It is crucial to have high-quality content at this stage, including product guides videos, case studies, and customer success stories. Your customers would like to ask questions and receive answers from your support staff. It's a great method to impress your customers and inspire them to share their experiences.

It is your hope that at this point the customer will turn into an advocate for your brand and spread the word about it to their friends and co-workers. In order to convert these advocates into raving supporters, you'll be required to provide them with useful information that will allow them to make the most of your product or service. Personalized newsletters videos, tutorials and free trial offers and loyalty programs are excellent ways to do this.

After your audience has converted from leads to paying customers and paying customers, it's time to concentrate on retention. The standard funnel for content marketing models tend to treat revenue as the conclusion of the journey, however it's crucial to keep in mind that consumers continue to interact with brands after they have made a purchase. It's crucial to reimagine the funnel as a dynamic model that incorporates revenue, not static models.

The standard funnels for content marketing are useful for creating your strategy, but they do not take into account the complexity of the buyer's journey. Instead, reimagining the funnel as loop models can aid in creating a more holistic and effective content marketing strategy. By planning for each stage of the journey, you'll be able to create content that will engage your audience and generate conversions. You can then use the information from these conversions to enhance your strategy and make sure that it is working effectively. Are you ready to see how this approach can benefit your business? Contact us today to request a free Content marketing playbook!

Retention

A funnel for content marketing is a valuable tool that helps companies plan their strategy, execute it, and measure its effectiveness. It can also give them insight into the gaps in their content strategy that need to be filled. For example when a company has a lot of content that is geared towards increasing awareness and generating interest, but few pieces aimed at the middle of the funnel, they should focus on creating content for this stage.

One of the best ways to gauge how targeted your content is to utilize tools such as Ahrefs to determine the average time on the page and bounce rate of each piece. The higher the number, the better performing your content marketing what is.

After you've put together content for the top of your funnel for marketing content, it's important to keep it up-to-date and relevant. This will keep your audience interested in your brand, its products and services. This can be achieved by creating new content which is focused on keywords, addresses questions your audience is likely to search for, and highlights current information about your product or industry.

When your target audience enters MOFU and MOFU, they'll be seeking out more information about your products or services as well as solutions to their issues. In this moment it's crucial to build trust by offering honest reviews and demonstrating the value.

The final phase of the funnel for content marketing is when your customers will make a purchasing decision. This is typically done via gated content that requires an email address or some other type of registration to gain access. The content is designed to turn the interest and awareness you've created at the top of your funnel into qualified leads. Your sales team can then follow up.

You can still influence the journeys of your customers through your brand, even though the support and sales teams are primarily responsible for retention of customers. Create content that delights your customers throughout the entire funnel of content marketing. This could include helpful resources, behind the scenes details and special deals that only your customers have access to. When you can foster trust with your customers they'll be able to serve as genuine advocates for your product and naturally help reduce the time it takes to sell your product.